GOOD WORK GARY VEE
By: Andrew Curtin
Empathy Wines, owned by Gary Vaynerchuk, just got acquired by Constellation Brands.
Vaynerchucks vast e-commerce experience led the company to sell 15,000 cases of wine in 2019, it’s first-ever year of trading. Empathy is a direct-to-consumer (DTC) brand which sells its products completely through their website.
Constellation Brands, a Fortune 500 company wants to partner with Vaynerchuck “hoping to grow its digital footprint” according to Wine Spectator.
Seems like a smart move, seeing as Vaynerchuk has over 10 million followers across his personal social media channels.